The Social Media Metamorphosis
15-Year Evolution of Growth, Content & Commerce
Era of Dominant Format & Behaviour
Connection
Visual
Short-Form Video
2010
2025
Global Social Media Users (Billions)
5B
4B
3B
2B
1B
2010
2012
2014
2016
2018
2020
2022
2025
2025 Monetization Landscape (Global $ Billions)
Ads
Social
Commerce
Creator
Economy
0
500
1 000
1 500
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